![]() “Dragon City is a renowned title with rich and engaging content that keeps players coming back every day, and Anzu’s ad placements allow advertisers to tap into this diverse and highly engaged audience in a non-intrusive way,” said Lev Kommisarchik, VP of mobile games and publisher services at Anzu. Anzu now allows advertisers to reach Dragon City players across all geographies, with a special focus on the U.S., UK, Germany, France, Canada, and Australia. ![]() In its most recent and exciting update, the game partnered with AMC Networks to bring The Walking Dead experiences to the game. Players can breed, grow, and level up their dragons while sending them to compete in epic battles online. Advertisers working with Anzu can run their display and video ads within the iOS, Android, and PC versions of Dragon City to reach hundreds of thousands of highly engaged players globally.ĭragon City plays host to more than 1,600 dragons for players to collect, each beautifully designed with its own personality, skill, and rarity. The partnership will see Anzu’s non-intrusive intrinsic in-game ad placements integrated into Dragon City, appearing on 3D objects throughout the game to preserve the user experience while enhancing the gameplay. Anzu.io, the world’s most advanced in-game advertising platform, today (November 10th, 2022) announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in the popular town-builder and strategy-game Dragon City.
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